It also isn’t trying to upsell customers by hawking services or enhanced options. Quicken thinks it can stand out from the slew of other fintechs offering similar services by making its app ad free. Quicken’s shift to the cloud is breathing new life into the software with subscriber growth of more than 40% last year. Over 17 million people have used Quicken over the years with the customer base currently standing at 2.5 million active users. Those complexities are what drove consumers to purchase Quicken’s software during its heyday in the 1990’and is why it’s still growing today. They need more from a personal finance app,” said Dunn. ![]() “Our target market has financial complexity.
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